Pricing
Every plan is the whole store.
Unlimited products on every plan. Essential is the complete store; Plus adds the extras. No listing fees, no transaction fees, full support on every plan. You take payments through your own Stripe, Square or PayPal account. They charge their standard processing rate, about 2.9% + 30¢ a sale, and IndieMade adds nothing on top.
30-day free trial. No credit card required.
Essential
The complete store
$12/mo billed annually
Unlimited products
- Unlimited products, variations and personalization
- Variation templates: build a variation set once, reuse it everywhere
- Bulk edit listings: change prices, stock, titles, descriptions, categories and shipping across many products at once
- Every payment method: Stripe, PayPal and Square
- Live shipping rates plus US sales tax and tariffs, handled for you
- Selling from Canada? US import tariffs calculated and charged to your US customers
- The best Etsy integration there is: true two-way sync
- Facebook, Instagram and Printify print-on-demand
- Google Shopping and Pinterest product feeds
- Abandoned-cart recovery and back-in-stock notifications
- Reviews with automatic reminders, favorites, promotions and coupons
- Galleries, blog, pages and your own custom domain
- MCP AI Server: connect an AI assistant to your store to manage pages, products and media for you
- Full support, the same on every plan
Plus
Everything in Essential, and more
$20/mo billed annually
Unlimited products
- Product filters: let shoppers narrow your catalog by the options that matter
- Product videos: show your work in motion, right in the product gallery
- Private Listings: hide a listing, or show it only to the customers you choose
- Made to Order: sell pieces you make after the order comes in
- Advanced Analytics: see your profit, who your best customers are, and what shoppers searched for
- Catalog Editor (coming soon): edit prices, stock and details for your whole catalog on one screen, like a spreadsheet
Every plan includes the full store, unlimited products, the Etsy sync, galleries, blog and full support. Plus adds features on top, never basics.
In every plan, the full toolkit
Every one of these ships in IndieMade today.Sell
- Products, variations & personalization, with per-variation prices, stock and photos
- Payments: Stripe, PayPal, Square, together at one checkout
- Live shipping: USPS, Shippo, ShipStation, zone/flat
- US sales tax & import tariffs, handled
- Orders, invoices, inventory & digital downloads
Reach
- The best Etsy sync there is, two-way listings, inventory, variations & photos
- One-click import of your whole Etsy shop
- Facebook & Instagram, Printify print-on-demand
- SEO, meta tags, schema, sitemap, redirects
Grow
- Promotions, coupons & favorites
- Reviews with automated reminders
- Abandoned-cart recovery & back-in-stock emails
- Google Shopping & Pinterest feeds
Your site
- 17 themes, sections builder & inline editing
- Galleries, blog & custom pages
- Custom domain
- Full support, the same on every plan
No plan is the “lite” plan.
The complete store ships in Essential. Plus adds the extras, and you can change plans anytime.
How it stacks up
Everyone else gates the store and marketing across a tier matrix. On IndieMade the full shop and every growth tool is in every plan.
| Platform | Starts at | Full store + marketing on entry plan | Platform transaction fee |
|---|---|---|---|
| IndieMade | from $15 | Yes | None |
| Shopify | $39 · $29 annual | No, heavily gated | Up to 2% without Shopify Payments |
| Big Cartel | Free / $15 | No, features gated by tier | None |
| Squarespace | $19-99 | No, gated by tier | 2% on entry; up to 7% digital |
| Wix | $29 cheapest selling plan | No, gated by tier | None |
Competitors' 2026 published rates. IndieMade pricing shown live from our plan catalog. Platform transaction fee is what the platform itself adds to a sale; on every platform you also pay your payment processor's standard rate, about 2.9% + 30¢ a sale with Stripe, Square or PayPal.
Questions, answered plainly
Can I cancel anytime?
Yes, no contracts, no cancellation fees. You can also switch plans whenever you like.
Do I need a credit card for the trial?
No. The 30-day trial is your real store, no card required.
Are there transaction or listing fees?
Never, on any plan. IndieMade adds no fee to any sale. You take payments through your own Stripe, Square or PayPal account. They charge their standard processing rate, about 2.9% + 30¢ a sale, which goes to them, not to us.
Is hosting and my domain included?
Hosting is included on every plan, and every plan supports your own custom domain.
Try the whole store, free for 30 days.
No credit card required.