Compare
IndieMade vs Wix
On Wix, ecommerce is one of six business verticals, a plan tier you upgrade into. On IndieMade, every plan is a store. If you make things to sell them, that difference shows up everywhere.
| Wix | IndieMade | |
|---|---|---|
| Cheapest plan that can sell | $29/mo Core, the $17 Light plan cannot accept payments | $15/mo. Every plan sells. |
| Etsy | Claimed on their landing page, but absent from their own channels page; the native app was removed. Sync requires paid third-party tools. | Native two-way sync, included |
| Etsy migration | Third-party Cart2Cart, paid, capped at 1,000 products | One-click import, uncapped, free |
| Focus | Ecommerce shares the roadmap with restaurants, hotels and wedding sites | Handmade commerce is the entire company |
| Pricing display | Every tier shows "(Save 50%)" struck through from the $159 top plan | Two plans, two real prices |
| Maker language | "Handmade" appears zero times on their ecommerce landing page | It's in our first sentence |
Wix's published US pricing and their /ecommerce/sell/multichannel channel list, August 2026. Payment processing is separate on both: you pay your own processor's standard rate, about 2.9% + 30¢ a sale with Stripe, Square or PayPal, and IndieMade adds nothing to it.
Where IndieMade wins for a handmade seller
Our $15 plan takes payments
Wix's $17 plan can't sell anything, the real entry price for a store is $29. A maker discovers that after signing up. Our cheapest plan is a complete store.
The Etsy claim we can back
Wix's landing page lists Etsy as a channel; their own channels page doesn't. Our sync is native, included, and uncapped, and it's the center of the product, not a removed app.
You're not the median of a million sites
Wix tunes for 763K stores across every industry. We tune for the maker with variants, made-to-order lead times and a craft-fair booth.
Honest numbers
No struck-through $159 anchors, no plan that can't do the thing you came for. Two plans, both real, both complete.
The math, at maker scale
Wix's cheapest selling plan is $29/mo, $348/yr, plus paid apps for anything Etsy-related. IndieMade is $15/mo, $144-180/yr, with the Etsy sync in the box. For a maker, Wix costs twice as much to do less of the one thing that matters.
See it with your own products.
Import your Etsy shop in minutes, your trial is your real store.
30 days free. No credit card.