Features
Everything a handmade store needs.
Every feature on this page is in the $15 plan. No product caps, no gated basics, no app store where the real tools cost extra. This is what "the whole store" means.
Sell
Unlimited products
List ten pieces or ten thousand. There is no tier where we start counting, the platform you don't outgrow.
Variations that work like you do
Sizes, glazes, chain lengths, each variation with its own price, SKU, stock and photo. Save a set once as a template and reuse it across products.
Personalization & custom orders
Monogram fields, engraving text, dropdown choices, even customer photo uploads, with price adjustments, right on the product page.
One-of-a-kind, protected
Stock is reserved the moment a piece goes in a cart, so two shoppers can't buy your only one in the same hour.
Payments, plural
Stripe, PayPal and Square, even side by side at the same checkout. Apple Pay, Google Pay and Klarna come along with Stripe.
Shipping without spreadsheets
Live USPS rates (with automatic cubic rate-shopping that quietly saves money per parcel), Shippo and ShipStation, or flat and zone rates you set.
US sales tax & tariffs, handled
State and ZIP-level US sales tax built in, and import tariffs itemized automatically for international sellers shipping into the US. Almost nobody else does this.
Orders, your way
Define your own order stages, "in the kiln" is a valid status here. Edit orders in place, print or email invoices with your logo.
Digital downloads
Patterns, prints, tutorials, secure token-gated downloads, delivered automatically, with no extra per-sale fee on digital goods.
Reach
The best Etsy sync there is
True two-way sync of listings, inventory, variations, personalization and photos, with double-sale prevention across both shops. The full story →
Google Shopping & Pinterest
Your catalog exported automatically to both, product feeds with Google's own taxonomy mapped for you.
Facebook & Instagram
Meta pixel built in, and checkout links that drop social shoppers into a pre-filled cart on your store.
Printify print-on-demand
Sell mugs and tees of your artwork, orders are placed with Printify automatically the moment yours is paid.
SEO that's actually yours
Per-page titles and descriptions, Schema.org structured data, XML sitemap, clean URLs and redirects, on a domain you own.
Social sharing
Share buttons where you want them, profile links in your header and footer, Pinterest-ready product pages.
Grow & keep customers
Promotions & coupons
Buy-X-get-Y, order and item discounts, shipping deals, coupon codes with usage reports, on every plan, not a premium tier.
Abandoned-cart recovery
A well-timed email in your own words wins back shoppers who almost bought.
Back-in-stock notifications
Shoppers subscribe to sold-out pieces and get an email with a one-click add-to-cart the moment you restock.
Reviews
A full review system: buyers write them, you reply, and your Etsy reviews import too. Automatic reminders are part of the Plus layer.
Favorites & demand reports
Shoppers wishlist your work; you see which pieces people are watching before you plan the next batch.
Reports that answer questions
Sales, tax, stock, coupons, plus inventory valuation, the report your accountant asks for. GA4 ecommerce events built in.
Your site
17 themes, made for makers
Pick a look with live preview, then make it yours, sections, colors, header, menus, without touching code.
Drag-and-drop sections
Build pages from text, image, video and product blocks. Edit anything inline, right on the live site.
Galleries & portfolio
Show the commissions, the process shots, the work that isn't for sale. You're an artist, your site should prove it.
A real blog
Studio updates, show announcements, process posts, built in, not a third-party app bolted on.
Storefront filters
Shoppers narrow by price, category, attribute and availability. The bigger your catalog, the more this earns its keep.
Your own domain
yourname.com on the booth banner, the business card and the bio link, with hosting included.
The Bulk Editor
Edit prices, titles and descriptions across your whole catalog, append, prepend or find & replace, and preview every product's change before you commit.
Bulk operations
Set categories, shipping profiles, stock and publish state across many products in one move. CSV import and export included.
The Plus layer
Everything above is in every plan. Plus adds a few extras.
Nothing in the store is held back for a higher price. Essential has everything a shop needs. Plus adds three things on top.
Product filters
Let shoppers narrow your catalog by the options that matter: size, color, material, price, whatever your work is sorted by.
Product videos
Show your work in motion, right in the product gallery next to the photos.
MCP AI Server
Connect an AI assistant to your store and let it manage pages, products and media for you.
All of it, from $15/month.
No listing fees, no transaction fees, no app store. You take payments through your own Stripe, Square or PayPal account. They charge their standard processing rate, about 2.9% + 30¢ a sale, and IndieMade adds nothing on top. See the two plans →
30 days free. No credit card.